The content & launch strategy course that created 30k launches and kickstarted multiple 6-figure businesses across all niches.

I want this

THE CONTENT STRATEGY THAT ATTRACTS A HOT AUDIENCE OF BUYERS
 

THE CONTENT STRATEGY THAT ATTRACTS
A HOT AUDIENCE OF BUYERS

(NOT JUST FREEBIE SEEKERS!)
 & SELLS OUT YOUR LAUNCHES EVERY TIME

Let’s be real, Sis’

Your current content strategy got you the business, sales, and audience you have right now, but it won’t get you to where you want to go…

Maybe your content worked to grow your audience, but you still hear things like “you’re so inspiring”, “it’s too expensive”, or “why should I pay for this when I get so much for free!” and people look at you like a “free tips” resource, not someone they should hire and pay.

If this sounds familiar it tells me there’s something in your content strategy that needs fixing.

Because the types of people you’re attracting and the replies you’re getting from your audience are a direct reflection of the (often hidden) messages you’re sending out in your content!

write content that converts

sell without being salesy 

stress-free
5-figure launches

“I’ve finally moved out of “you’re so inspiring zone” and into “how can I work with you land”

If you always talk about the transformation you facilitate and the amazing results you get, people will flock to you because they feel incredibly inspired…


… but they won’t buy from you because they feel it’s out of reach for them.


In that case, a few simple tweaks to what stories you share (+ the context around them) can move you straight out of “you’re inspiring” death zone and into “omg, how can I buy!” land!

Inside CONTENT THAT SELLS I give you really simple, practical content strategies to solve ANY sales block, attract an audience of BUYERS, not just freebie seekers, and plan wildly profitable, stress-free 5-figure launches on repeat!

SAY NO MORE, I KNOW I NEED THIS!

Let me give you an example: 

As seen on

"I tripled my sales"

Mathilde, Business Coach for Beauty Salon Owners

@boosttonsalon

I tripled my sales with the content driven launch of the new program! It made me realize all the possibilities of my business, get confidence and create a premium program. The aha moment were when I saw the reactions of my clients : It WORKS !!!!

“My content wasn't converting, now I had two 5-figure launches”

Business Coach for Performers

@fionaflyte

I thought I was a good writer, but my content wasn’t converting and I felt uncomfortable with selling my services. Thanks to working with Virginia I now know how to structure my content to get attention and I feel confident charging premium prices. If you’re a coaches or service providers looking to increase conversions with their content then I highly recommend Virginia

“Loved your tips for overcoming writer’s block”

The Nurse’s Health Coach

@_ashleighwhite

I really loved the course, the modules were super easy to go through, very digestible content. I especially loved the caption writing demo and even having another one of those for a different style of post would be super beneficial! I also really loved your tips for overcoming writer's block.

“I finally feel confident sharing my message”

Binge Eating Coach

@iamlydiaclaire

Thankyou for sharing so much clarity. It has made me feel mental and physically prepared for content creation days/ caption writing. It has also give me the tools (in bite size - easy to follow chunks) that boost my confidence in sharing a message that I know my followers will want to see + hear! Finally!!

Client Success Stories

CONTENT THAT SELLS is for the coach, consultant, or course creator who wants to stop hearing objections and let go of sleazy and time consuming methods like cold outreach…

- without spending a bazillion hours per week online

Feeling anxious, stressed, and burnt out every time you launch

Hearing “you’re too expensive” and constantly battling a flood of objections 

Always second guessing your posts & message or sharing random tips that don’t lead to sales

Feeling exhausted and wanting your launch to be over before it even began and not really believing that people will buy



Know exactly what to post to grow your audience & attract buyers, not just followers

Remove objections and get people begging to buy before you even open cart

Turn all the “you’re so inspiring” comments and turn them into “OMG, TAKE MY MONEY” DMs

Feel ecstatic about your launches and fully confident that people will buy (in fact, how could they not?!)

I WANT THIS


Say Good Bye to…

Instead, you’re going to...

🙅

🙅

🙅

🙅

🥳

🥳

🥳

🥳

Petra | Child education coach 
@petra.trautwein.lernexpertin

Before joining CTS the booked 3-4 clients but this time around I actually signed 8 clients for my program. I learnt to write post that resonates with my ideal clients. CTS is absolutely pefect to learn how to write this type of content.

I went from hearing “this is nice” to “I need to have this!”



CONTENT THAT SELLS is your simple roadmap to launching & selling your high ticket offers and creating a content strategy that attracts buyers & sells out your launches.

CONTENT THAT SELLS is your simple roadmap to
launching & selling your high ticket offers and creating a
content strategy that attracts buyers & sells out your launches.

INTRODUCING

Tell me more

Nailing what you say and how you say it
Creating hype, building credibility, and gaining expert status
How to deal with fear & step into your power
How to make the most of IG and use it to grow your business

MODULE 01 

How Effective Content Works


How businesses work and why people buy
Nailing your perfect offer, client, and message
Creating your money message & expert story
Formulas to grab attention, prime for sales, and go viral
Non-negotiable copywriting laws



GNC Method: Building a goal driven content strategy
How to grow your audience with “Catnip Content”
Mastering IG reels to attract more followers
How to nurture your audience and prime them for sales
How to make sales 365 days of the year
Creating content “forever” without running out of ideas using the Content Multiplier System


Managing emotions in sales
Converting strangers into paying clients
Soft selling vs. hard selling
How to handle objections with content and get the “hell yes”
How to soft sell on IG stories


OMG YES,
LET’S FIX MY CONTENT!

Here’s how we’re gonna fix this

MODULE 02

Nailing your Message so People Want to BUY


MODULE 03

Creating Content for the Business You Want

MODULE 04

How to SELL OUT (+ solve specific sales blocks)

Creating a launchable “Hell Yes” offer
Planning your content from 4 weeks before you open doors to 1 week post launch
A day by day breakdown of your content (feed posts, IG stories, everything)
How to master DMs and sales calls
Strategies to create hyp and overcome that mid-launch slump

MODULE 05

Executing Stress Free 5-Figure Launches on Repeat


 The only thing standing between you and the business, income, and impact you want is knowing how to connect your content to your business goals

But these methods don’t just work for me, they also worked for the many coaches who have gone through CTS in the past

I used the CTS method to take my own coaching business from $0 to 6-figures in the first year, working less than 4 hours per day (and with a newborn baby on my lap).

Ashley
Women fat loss coach / @ashleyharland_

CTS helped me remove money objections, raise my rates, & sign more clients!

Fiona
Business coach for performing artists
/ @fionaflyte


CTS helped me to write the scroll stopping headlines consistently.

I WANT IN

CONTENT THAT SELLS is the key that will finally unlock a consistent stream of clients and the business & life you’ve been dreaming about...

You worked with a business coach who told you to “be consistent”, but you are still UNCLEAR ABOUT YOUR MESSAGING, about your messaging, what to post, and why you’re still not selling? 

 IS THIS YOU… ?

You have an offer but you know it’s worth so much more: you want to RAISE YOUR RATES but feel unsure if people would pay that just from your IG (spoiler: they will, I sell 25k packages only through Instagram)…

You “KIND OF” know what to post but there’s NO REAL STRATEGY to it and you know that you’re leaving Dollars on the table because of it...



You are TIRED of getting OBJECTIONS on your sales calls (if you do any) and you want people to be a full bodied “HELL YES” before you even meet them on zoom...

You are TIRED and BURNT  from how you launch right now and you’re ready to finally make launching easy, stress free, hella profitable and FUN


Mathilde
Beauty Salon Business Coach

My content before was friendly and pricing were not reflecting my clients. With CTS I found great support and motivation with Virginia and it really help me to attract perfect client and handle the objections.

“I GAINED CONFIDENCE & TRIPLED MY INCOME!”




Imagine if…

You knew exactly how to create attention grabbing content for your feed, IG stories, and IG reels and how to multiply your content output without working more.

I WANT IN

All of this and more is possible with Content That Sells. Time to start producing content for the business you want, not the business you have.

Five figure months were your new baseline and your launches were 2 weeks of smooth, low stress cash infusions for your business.


People were queuing up to be your client, simply because they understand the value of your offer and actively seek you out because of who you are.

You felt 100% confident and aligned when talking about your offers and your audience felt that magnetic energy every time you pitch.

You knew exactly how to grow your audience with ideal clients and create content that has the potential to go viral (like +250k views kinda viral).

You never heard another objection again and people were pre-sold with credit card in hand before you even get on the phone with them.

You never missed another opportunity because you had a solid content plan and knew exactly what to post, when, and how to reach your next level business goals.

Five figure months were your new baseline and your launches were 2 weeks of smooth, low stress cash infusions for your business

You knew exactly how to grow your audience with ideal clients and create content that has the potential to go viral (like +250k views kinda viral)

People were queuing up to be your client, simply because they understand the value of your offer and actively seek you out because of who you are

You never heard another objection again and people were pre-sold with credit card in hand before you even get on the phone with them

You felt 100% confident and aligned when talking about your offers and your audience felt that magnetic energy every time you pitch

You never missed another opportunity because you had a solid content plan and knew exactly what to post, when, and how to reach your next level business goals

You knew exactly how to create attention grabbing content for your feed, IG stories, and IG reels and how to multiply your content output without working more

CTS will help you reach the next level-stat. But don’t just take my word for it,

CTS will help you reach the next level-stat.
But don’t just take my word for it,

Here’s proof of the results my students have gotten

Wait, there’s more!

We’re talking copy + paste structure for your entire sales page, where to place your pricing, testimonials, calls to action… Plus writing prompts for each section to make sure you’re bringing in the sales
Check out these sexy bonuses that will help you reach the next level even more quickly

Value
$999

The 5-figure Launch Planner (value $697)

A cooking recipe for your first stress-free 5-figure launch ever including day by day content plan and IG Story prompts to make this the easiest launch of your life. And once you’ve tested it, I’ll show you how to adjust the “seasoning” and make sure it fits YOUR energy and preferences

Value
$697

Let’s be real: does your account really look as “on brand” as you want it to look like? Or could you do with a coherent color palette and better photos that don’t look like you’re a private user (without needing to book a 2k photoshoot)? Yes? Then this program will solve all your brand worries

Value
$297

The 5-figure Launch Event Template Vault (value $497)

Nothing makes a launch more spicy than a launch event and I’m gonna give you the exact down low on the “free masterclass”, the “free challenge”, and the super yummy paid to sell (upsell) event for extra big cash infusions

Value
$497

Profitable Instagram Fundamentals (value $297)

High Converting Sales Page Structure (value $997)

+ Bonus 1

+ Bonus 2

+ Bonus 3

+ Bonus 4

ALL OF THIS FOR $5022

 YES! I NEED THIS

3-Month Payment Plan

3 x $777

 YES! I NEED THIS

6 Month Payment Plan

6 x $400

PAYMENT PLANS

But you can get it today for just:

*Limited Time Offer. Lifetime access. 14 day MONEY-BACK GUARANTEE.

 YES! I NEED THIS

PAY IN FULL


$ 2222

PAYMENT PLANS

BEST
VALUE

Hey girlfriend!

I’m Virginia and I’m the QUEEN of high converting content that SELLS, even with a tiny audience.

In fact, I often joke: “if I wasn’t that good at selling, I’d probably be broke”

Because as I’m writing this bio, I only have just over 1,000 followers and I’m looking at over 60k for the month.

My secret?

Over 10 years of experience writing copy and selling stuff online for my own businesses and other 6- and 7-figure entrepreneurs.

My content rarely goes viral (unless that’s your goal, then we can make that happen too) but it always brings in the sales:

Whether that’s near daily DMs about 1:1 coaching…

… signing 35 people into my $222 copywriting course from ONE carousel post…

… or having a 30k, 40k, or 50k launch thanks to a series of posts (and always with less than 2k followers).

I was featured as an expert on big business outlets such as Foundr, Bossbabe, or Yahoo Finance and inside CTS I am going to share secrets to create content that brings in buyers and helps you build the business and life of your dreams.

I can’t wait to start working with you,

Xoxo  Virginia

Have we met yet?

Are you ready to attract buyers like 'moths' to a light, sell out your launches, and have the time of your life on social media?



I want this

If you’re nodding your head I’ll see you inside Content That Sells

Once you start creating Content That SELLS

These are the kinds of results you’re going to get...

OK, LET'S RECAP!

Content Strategy That Sells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $1111)
Messaging: How to talk about your Offer so People Buy . . . . . . . . . (Value $129)
The secrets to viral carousels + reels that actually sell . . . . . . . . . . . (Value $497)
Your stress-free 5-figure launch strategy + intuitive launching 101 . . (Value $997)
BONUS: High Converting Sales Page Structure: . . . . . . . . . . . . . . . (Value $797)
BONUS: The 5-figure Launch Planner . . . . . . . . . . . . . . . . . . . . . . . (Value $697)
BONUS: The 5-figure Launch Event Template Vault . . . . . . . . . . . . . (Value $497)
BONUS: Profitable Instagram Fundamentals . . . . . . . . . . . . . .. . . . . (Value $297)

Content Strategy That Sells ..... (Value $1111)

Messaging: How to talk about your Offer so People Buy .....(Value $129)

The secrets to viral carousels + reels that actually sell . . . . (Value $497)

Your stress-free 5-figure launch strategy + intuitive launching 101 . . (Value $997)

BONUS: High Converting Sales Page Structure: . .  . . . . . . . (Value $797)

BONUS: The 5-figure Launch Planner . . . . . . . (Value $697)

BONUS: The 5-figure Launch Event Template Vault . . . . . . . . . . . . . (Value $497)

BONUS: Profitable Instagram Fundamentals . . . . . .  (Value $297)

ALL OF THIS FOR $5022

 YES! I NEED THIS

3-Month Payment Plan

3 x $777

 YES! I NEED THIS

6 Month Payment Plan

6 x $400

PAYMENT PLANS

But you can get it today for just:

*Limited Time Offer. Lifetime access. 14 day MONEY-BACK GUARANTEE.

Yes, You'll get all. SOUNDS GREAT!

 YES! I NEED THIS

PAY IN FULL


$ 2222

PAYMENT PLANS

BEST
VALUE

Frequently Asked Questions

Will Content That Sells work for my niche?

It’s a BIG YES! As of right now, Content That Sells is only open to online coaches but the methods taught inside work for any niche and any type of business. They’re based on psychology and how we, as humans, think and make decisions. They’ve helped coaches with very price sensitive audiences sell $5k coaching programs and they’ve taken brand new coaches from $0 to 5-figure months in less than 90 days.

Current CTS alumni have come from the following niches:

Business, mindset, psychology, fitness, weight loss, life coaching, food freedom, manifestation, home schooling/education, performing , beauty, mom coaching, dating, relationship, law of attraction, physical therapy, social work, career development



When will Content That Sells be open to join again?

Doors are open only for the weeks from March 29th until April 11th. The next enrollment period has yet to be announced and the investment will go up.


Is this for one type of social media platform?

Yes and no. The focus inside this program is how to implement these methods on Instagram BUT they absolutely work on any other platform (again, it’s based on how humans work, so as long as you’re targeting people, you’re good!).

Students have used CTS to grow their audiences and attract clients from Instagram, Facebook, and LinkedIn

Does CTS work for me if I / my clients are based outside of the US?

It’s a HUGE FLIPPIN’ YES in all caps! CTS students have come from almost every continent and some have even used the method to produce content in different languages. I speak multiple languages myself and can audit your content in English, German, and French.

Some of the countries represented among the CTS alumni are: USA, France, Germany, South Korea, Australia, Nigeria, Vietnam

How much time do I need?

This is an accelerator program and we have no time to waste. If you want to have a 5-figure launch in the next 12 weeks you’ve got to put in the work and get ahead with producing content. I suggest planning in 10-12hrs per week to watch the modules and implement the learnings.


What happens once I purchase?

You’ll receive two emails from me, one with your Kajabi Login and the other with the logistical details of the program (call dates, Slack invitations, etc…). You can immediately start binging on the lessons for module 1, even if the first call is still a week or two out.

How is this different from other courses out there?

CTS is unlike any other program I’ve ever seen and I’m FLIPPING EXCITED for you. On top of the weekly group calls you’re getting 1:1 feedback on all of your content and I’m making sure you’ve really mastered the methods by the time you graduate. There’s ZERO second guessing and during your launch you’ll feel like that 7-figure coach you admire who has their own copywriter on a $10k/month retainer.

When do I get the bonuses?

You get access to the bonuses immediately when you sign up

What is your guarantee?

Because of all the 1:1 support and high touch service involved there’s a no refunds policy after the first call. I know these methods work. They are working for my clients, for me, and the students who have graduated from CTS in the past. With weekly accountability check ins and 1:1 feedback we make it really hard to fail. If you implement the feedback you receive during this program I know you will see results. 

What are your terms and conditions?

You can find my terms and conditions here

Let's Do this

HOW MUCH LONGER CAN YOU AFFORD TO ‘MAKE IT UP AS YOU GO’ AND BURN OUT EVERY TIME YOU LAUNCH BEFORE THINGS COME CRASHING DOWN IN YOUR BIZ?

I know that deep down, you already know that you need to clarify your message and start creating content like it’s your business, not “just” a side hustle (because it is).

If this wasn’t the case you wouldn’t have made it this far.

Inside CTS we take you from content overwhelm and launch fatigue to easily producing high quality content that grows your audience, income, and influence. This program is a game changer for anyone who’s had a business coach and is still waiting for that big 6-figure break through (or more!).

So, if you’re ready to finally take the leap and get serious on your next level business goals, then I’m here for you. I’ll hold your hands for the next 90 days as you clarify your message, prepare your stress free 5-figure launch, and become the leader you’re meant to be.

I’m ready for this. The question is, are you?


LAST QUESTION: