I AM READY TO SELL
HOW TO CREATE CONTENT TO ATTRACT A HOT AUDIENCE OF BUYERS (NOT JUST FREEBIE SEEKERS!) & SELL OUT YOUR LAUNCHES EVERY TIME
How to create content to attract a hot audience
of buyers (not just freebie seekers!) & sell out your launches every time
Learn the duplicatable process that makes consistency easy peasy
Generate 5-figures even
with a small audience
Produce content your audience will LOVE
Because my posts are engaging, they keep people hooked *and* they lead them directly into my paid offers
What if people even sent you your own post and wrote
“this is the post that made me buy from you”...
Sounds too good to be true? It’s not:
What if people even sent you your own post and wrote “this is the post that made me buy from you”...
Sounds too good to be true? It’s not:
This happens to me all the time:
People find my content, binge on it, and buy offers from my highlights even if I haven’t pitched that offer in weeks.
And your posts could do the same
What if all of your posts were leading people towards your offer?
Here’s a secret…
I keep my content
to create
and on only three simple things:
Maybe you’ve worked with an Instagram or content coach to grow your audience, but you still hear objections like “you’re so inspiring” or “it’s too expensive”...
This isn’t your fault! Because you were told to “just give value” (this sentence gives me the yuckies) but you post and post and post but people look at you as a “free tips” resource, not someone they’d actually hire and pay.
Because the types of people you’re attracting when you “give value” are freebie seekers, not buyers! Value and tips will grow your audience, but they will not prime people to make a buying decision or help them see the value of your offer.
That’s why 99% of the content strategies out there don’t work or need additional help to convert using sales calls, cold DMs, engagement and co…
That is what Content that Sells will do:
That is what
Content that Sells will do:
I create content to attract buyers for this specific offer
I create content that shows the opportunity of the thing I’m selling
I create content that provides the context needed to make a buying decision
I made my first Million Dollars posting only 2-3 times per week, it’s been four months since I shared my last reel, and I don’t do any strategic engagement, cold DMs, or sales calls.
All of these complicated strategies are creating overwhelm and resistance, which ultimately is stopping you from actually posting which affects sales.
Heck, you don’t even have to do reels if you don’t want to.
And if I intentionally create content that checks these three boxes, then I know people will see the value of my offer, they’ll feel the nudge to join, and within days or weeks, many of my clients are in several of my programs
It’s a simple and intentional way of creating content
that directly leads to sales.
It’s a simple and intentional way of creating content that directly leads to sales.
creating content
Easy
Focus
You don’t need to post to your feed every day to make sales.
intentional
simple
I'll show you how to attract people who actually want to buy your offers,
how to nudge the doubters off the fence, and generate 5-figure months
(and more!) because people binge on your posts and buy asap.
SAY NO MORE,
I KNOW I NEED CONTENT THAT SELLS!
SAY NO MORE, I KNOW I NEED CONTENT THAT SELLS!
Content that Sells is simple, time efficient,
and makes you sales.
Without having to pump out tons of posts every week or try to go viral (and feel crushed when it doesn't).
TESTIMOTIALS
Client Stories
Clients Stories
Success
TESTIMOTIALS
“My content wasn't converting, now I had two 5-figure launches”
Business Coach for Performers
@fionaflyte
Business Coach for Performers | @fionaflyte
I thought I was a good writer, but my content wasn’t converting and I felt uncomfortable with selling my services. Thanks to working with Virginia I now know how to structure my content to get attention and I feel confident charging premium prices. If you’re a coaches or service providers looking to increase conversions with their content then I highly recommend Virginia
“Loved your tips for overcoming writer’s block”
The Nurse’s Health Coach | @_ashleighwhite
The Nurse’s Health Coach
@_ashleighwhite
I really loved the course, the modules were super easy to go through, very digestible content. I especially loved the caption writing demo and even having another one of those for a different style of post would be super beneficial! I also really loved your tips for overcoming writer's block.
“I tripled my sales”
Mathilde, Business Coach for Beauty Salon Owners | @boosttonsalon
Mathilde, Business Coach
for Beauty Salon Owners
@boosttonsalon
I tripled my sales with the content driven launch of the new program! It made me realize all the possibilities of my business, get confidence and create a premium program. The aha moment were when I saw the reactions of my clients :
“I finally feel confident sharing my message”
Binge Eating Coach | @iamlydiaclaire
Binge Eating Coach
@iamlydiaclaire
Thankyou for sharing so much clarity. It has made me feel mental and physically prepared for content creation days/ caption writing. It has also give me the tools (in bite size - easy to follow chunks) that boost my confidence in sharing a message that I know my followers will want to see + hear! Finally!!
CONTENT THAT SELLS is for the who wants to stop hearing objections and let go of sleazy and time consuming methods like cold outreach…
CONTENT THAT SELLS is for the who wants to stop hearing objections and let go of sleazy and time consuming methods like cold outreach…
- without spending a bazillion hours per week online
creator
course creator
coach, consultant, or course
coach, consultant, or
Say goodbye to…
Say Hello to...
Know exactly what to post to grow your audience & attract buyers, not just followers
Remove objections and get people begging to buy before you even open cart
Turn all the “you’re so inspiring” comments and turn them into “OMG, TAKE MY MONEY” DMs
Feel ecstatic about your launches and fully confident that people will buy (in fact, how could they not?!)
I WANT THIS
🥳
🥳
🥳
🥳
Feeling anxious, stressed, and burnt out every time you launch
Hearing “you’re too expensive” and constantly battling a flood of objections
Always second guessing your posts & message or sharing random tips that don’t lead to sales
Feeling exhausted and wanting your launch to be over before it even began and not really believing that people will buy
🙅
🙅
🙅
🙅
@petra.trautwein.lernexpertin
Before joining CTS the booked 3-4 clients but this time around I actually signed 8 clients for my program. I learnt to write post that resonates with my ideal clients. CTS is absolutely pefect to learn how to write this type of content.
I went from hearing
Petra | Child education coach
“this is nice” to “I need to have this!”
CONTENT THAT SELLS is your simple roadmap to launching & selling your high ticket offers and creating a content strategy that attracts buyers & sells out your launches.
Content that SELLS is your simple roadmap to launching & selling your high ticket offers and creating a content strategy that attracts buyers & sells out your launches
INTRODUCING
Tell me more
CAPTIONS MANAGER TEMPLATE
EASY TO USE
DASHBOARD with OVER 25+ Lessons
THE 5-FIGURE
LAUNCH PLANNER
3P CLIENT Workbook
HIGH CONVERTING
SALES PAGE STRUCTURE
PROFITABLE INSTAGRAM FUNDAMENTALS
How Business Works and Why People Buy
Understanding your Perfect Client
Creating your Perfect Offer
The Money Message Method™: How to talk about your offer so people buy
Crafting a Sexy Pitch for your offer
MODULE 01
Getting Clear on What You’re Selling & Who You’re Selling to
How to use Instagram to actually get clients
What is G.R.E.A.T. content that will grow your business
How to create a strong, personal connection with your audience & build a community
How to unlock ease and consistency in content creation
Deadly content mistakes that kill your engagement & sales
How to never run out of content ideas ever again
The Content Conversion Process and how followers turn into paying clients
Catnip Content and how to attract people who’re ready to buy your offer
Opportunity Content to create desire for your offer
Context Content to empower people to make a buying decision NOW
Using instagram stories to make sales easily every day
Solving common conversion blocks (you’re so inspiring, I’m not ready, money objections etc)
How to keep your audience HOT and ready to buy
A healthy launch mindset to actually enjoy your launches and set yourself up for success
Understanding the 4 launch phases
Creating a launchable offer
Strategies to increase hype and excitement for your offer
Feed & stories content for before, during, and after your launch
Launching multiple offers at once and maximizing sales
OMG YES, LET’S CREATE CONTENT THAT SELLS
Here’s how we’re gonna fix this
MODULE 02
Content Strategy: How to create G.R.E.A.T. content consistently and with ease
MODULE 03
Sales Strategy: Building a hot audience of buyers (not just freebie seekers!)
MODULE 04
Launch Strategy: How to have Stress Free (multiple) 5-Figure Launches on Repeat
The only thing standing between your consistency on social media and coming into your business is knowing how to attract buyers in an easy,
The only thing standing between your consistency on social media and
coming into your business is knowing how to attract buyers in an easy,
With Content that Sells you’ll know exactly what to post to attract buyers, prime people for the investment, or have stress-free 5-figure launches on repeat - no sales calls or cold outreach needed!
consistent sales
overwhelm-free way.
But these methods don’t just work for me, they also worked for the many coaches who have gone through CTS in the past
I used the CTS method to take my own coaching business
from $0 to 6-figures in the first year, working less than 4 hours per day (and with a newborn baby on my lap).
I used the CTS method to take my own coaching business from
working less than
(and with a newborn baby on my lap).
4 hours per day
Ashley
Women fat loss coach / @ashleyharland_
CTS helped me to
CTS helped me to
CTS helped me remove
raise my rates, & sign more clients!
CTS helped me remove
raise my rates, &
sign more clients!
Stopping Headlines Consistently.
Fiona
Business coach for performing artists / @fionaflyte
OMG YES, LET’S CREATE CONTENT THAT SELLS
$0 to 6-figures in the first year,
money objections,
Write The Scroll Stopping Headlines Consistently.
Write The Scroll
I WANT IN
CONTENT THAT SELLS is the key that will finally unlock a consistent stream of clients and the business & life you’ve been dreaming about...
Maybe you worked with a business coach who told you to “be consistent”, but you are still unclear about your messaging, what to post, and why you’re not making sales
IS THIS YOU… ?
You have an offer and you know it’s worth sooo much more, but people are already giving you money objections and signing clients on a sales call feels like pulling teeth
You “kind of” know what to post but there’s no real strategy to it and you know that you’re leaving so much money on the table because of it...
You are tired of getting objections on your sales calls and you want people to be a full bodied “HELL YES” before you even meet them on zoom…
Or better: never have another sales call ever again and even sell your highest ticket, highest touch offers just based on your posts
You are tired and burnt out from how you launch right now and you’re ready to finally make launching easy, stress free, flexible, and hella profitable
Mathilde
Beauty Salon Business Coach
My content before was friendly and pricing were not reflecting my clients. With CTS I found great support and motivation with Virginia and it really help me to attract perfect client and handle the objections.
I GAINED CONFIDENCE
& TRIPLED MY INCOME !
I WANT IN
03
WE KEEP IT REALLY
- Content that Attracts buyers for the offer you want to sell
- Content that Helps people see the value of that offer and,
- Content that Empowers them to make the decision
And with this knowledge you can sell anything, any time:
from $37 resources to 37k coaching packages without a sales call, and from evergreen, always available offers to 2-day flash sales that bring in 5-figures.
02
THIS STRATEGY WILL BRING IN SALES
THAT’S ALL GREAT, VIRGINIA,
but how is CTS different from all these other content programs out there?
different
When I had 420 followers I was celebrating 45k sales months
(I wrote about it here).
By the time I had 6k followers I hit my first 350k sales month
(I wrote about it here).
Let me be your proof that you don’t need more followers and you don’t have to wait months or years “until” you can get paid. You can make sales right now, this second, and probably way more than you think…
But to get there you have to learn how to convert the people who are already in your world.
There’s not a single lesson in this program that wastes your time on trying to go viral because virality doesn’t make you a business, sales and money coming in does.
Even worse: virality isn’t targeted. You have no control over who’s seeing your content, you just have to pray the algorithm gets it right (it often doesn’t).
So instead of watering down your audience with random people who liked “that one video” but will never buy your offer, CTS will help you build a hot audience of buyers:
People who are excited about your work, who see the value and are ready to buy anything you drop without thinking about it twice
01
WE DON’T WASTE TIME ON
Trying to go Viral
go Viral
Trying to
EVEN WITH Small Audience
Damn Simple
CTS
CTS will help you reach the next level-stat. But don’t just take my word for it,
CTS will help you reach the next level-stat.
But don’t just take my word for it
the next level-stat.
Are you ready to attract buyers like moths to a light,
sell out your launches, and have the time of your life on social media?
I want in
+ Get your questions answered
+ Have your post reviewed to know that you are doing it right
Monthly Q&A Calls & Audit To Get your Questions Answered
THE SUPPORT
CONTENT THAT SELLS
I regularly hear “Instagram is dead” or “we are in an engagement recession, people don’t engage” - when it couldn’t be further from the truth. Instagram is alive and well and my organic marketing brings in 6-figures per month (yes, per month) with only 6k followers.
Content that Sells isn’t about dead, meaningless content to please some fuzzy algorithm
I want to stop chasing and start attracting clients with ease
So if social media isn’t working for you, it’s not because it is dead, it’s because your content is dead.
It is dead because coaches are teaching people like you to write content to please the algorithm, to do reels, and trends, and whatever the hottest new feature is just to make the algorithm happy.
But I teach content that speaks to the humans on the other side of the screen.
That speaks to their soul and makes them feel something.
That’s why I don’t need crazy engagement strategies or cold outreach to make sales.
I simply post to my feed, post to my stories, and the right people will come to me, they engage with me, and they buy from me.
No chasing, no exhausting needy energy needed, it is attraction marketing in its truest, powerful form. And you can learn to attract clients too.
Secret Sauce
It’s about speaking straight to peoples’ souls and making your content come to LIFE so they can connect emotionally with your message and join your offers because they feel called to do so
100% MONEY-BACK GUARANTEE
I WANT IN
Content that Sells is an incredible product that will save you months of overthinking, constantly second guessing your content, and not making sales.
I'm 100% convinced that you'll love this program, that's why I'm offering you a 7 day money back guarantee! In the highly unlikely case that you don't love Content that Sells, you can request your money back within 7-days of purchase, no question asked.
Fiona Flyte
Business Coach for Performers
I tripled my sales with the content driven launch of the new program! It made me realize all the possibilities of my business, get confidence and create a premium program. The aha moment were when I saw the reactions of my clients : It WORKS !!!!
"I tripled my sales"
Imagine if…
People were queuing up to be your client, paying weeks or months in advance, simply because they understand the value of your offer
I WANT IN
All of this and more is possible with Content That Sells. Time to start producing content for the business you want, not the business you have.
You could just post to social media and knew sales were coming in
You knew exactly how to grow your audience with ideal clients who are ready to buy and not just random people who are looking for free tips
Five figure months were your new baseline and your launches were smooth, low stress, big cash infusions for your business
You never heard another objection again and people were pre-sold with credit card in hand before you even get on the phone with them
You felt 100% confident and aligned when talking about your offers and your audience felt that magnetic energy every time you pitch
You never missed another opportunity because you had a solid content plan and knew exactly what to post, when, and how to reach your next level business goals
Five figure months were your new baseline and your launches were 2 weeks of smooth, low stress cash infusions for your business
You knew exactly how to grow your audience with ideal clients and create content that has the potential to go viral (like +250k views kinda viral)
People were queuing up to be your client, simply because they understand the value of your offer and actively seek you out because of who you are
You never heard another objection again and people were pre-sold with credit card in hand before you even get on the phone with them
You felt 100% confident and aligned when talking about your offers and your audience felt that magnetic energy every time you pitch
You never missed another opportunity because you had a solid content plan and knew exactly what to post, when, and how to reach your next level business goals
You knew exactly how to create attention grabbing content for your feed, IG stories, and IG reels and how to multiply your content output without working more
You knew exactly how to create attention grabbing content for your feed, IG stories, and IG reels and how to multiply your content output without working more
Wait, there’s more!
How to plan your launch so it’s fun and exciting, not scary, overwhelming, and exhausting
Mastering all 4 phases of a launch with ease
What to post before and during your launch to have people banging down your door for your offer
How to nudge the procrastinators off the fence
How to balance structure and intuitive launching
Stress-free 5-figure launch strategy
How to clarify your message and talk about your offer so people see the value and buy
How to turn that offer messaging into content that attracts people who want to buy
The secrets to bringing your content to live and having incredible engagement
Content that Sells
And this is the training in which I’m breaking down my carousels step by step
The Viral Carousel Formula
Value
$129
Value
$1555
Value
$497
AMAZING BONUSES TO MAKE YOUR LIFE EVEN EASIER
This is my secret sauce to how I can post every single day even as a busy mom with plenty of clients to serve. I’m gonna break down exactly what I do to set myself up to make consistency easy (including screen recordings from my phone and all!)
Selling with IG Reels
Want to do a free webinar or a 3-day challenge but don’t know what to put inside? Don’t know how to set up a landing page or what to write on it so people sign up for your launch event? No problem, this bonus is essentially a live event in a box and gives you everything you need to successfully launch & host events.
Value
$697
How to Multiply Your Content Output
Value
$497
Batch & Be Done
+ Bonus 1
+ Bonus 2
+ Bonus 3
Value
$365
Profitable Instagram Branding
+ BONUS 4
In this training I’m showing you how to go from hot mess or looking like a private user to legit looking business account
High Converting Checkout Page Template
Value
$297
+ BONUS 5
Value
$397
The Monthly Support
& Post Audit
+ SPECIAL Bonus
+ Get your questions answered
+ Have your post reviewed to know that you are doing it right
Value
$2664
WAIT! There is more
SALES PAGE COPY TEMPLATE
Bundled
Valued at
$997
PAYMENT IN FULL BONUSES
ALMOST DFY SALES PAGE DESIGN
OK, LET'S RECAP!
so People Buy (Value $129)
Content Strategy That Sells
(Value $1111)
Building a hot audience with Sales Strategy (Value $497)
Stress-free 5-figure launch strategy
(Value $997)
BONUS: The monthly Q&A call
BONUS: How to batch a month of content
in one afternoon . . . . . . . (Value $497)
BONUS: Private online community to
connect with others. . . .(Value $1500)
BONUS: Using short form video to attract new buyers . . . . . . . . . . . . (Value $497)
BONUS: Turn one caption into an multiple post, reel etc . . . . . . . . . . (Value $497)
BONUS: The secrets to viral carousels that actually sell . . . . . . . . . . (Value $497)
BONUS: The secrets to viral carousels that actually sell . . . . . . . . . . (Value $497)
BONUS: Profitable Instagram
Fundamentals . . . . . . . . (Value $297)
BONUS: High Converting Checkout
Page Template . . . . . . . . (Value $297)
PIF BONUS: Sales Page COPY Template + High Converting Kajabi & Showit Page Design Template .
. . . . . . . . . . . . . . (Bundled Valued at $997)
ALL OF THIS FOR $12,158
But you can get it today for just
Yes, You'll get all. SOUNDS GREAT!
6 Month Payments
6 x $620
MOST CONVENIENT
3-Month Payments
3 x $1200
BEST PLAN
** Save $105
$ 3500
PAY IN FULL
BEST
VALUE
ENROLL TODAY!
ENROLL TODAY!
ENROLL TODAY!
CAPTIONS MANAGER TEMPLATE
EASY TO USE
DASHBOARD with OVER 25+ Lessons
THE 5-FIGURE
LAUNCH PLANNER
PROFITABLE INSTAGRAM FUNDAMENTALS
3P Client WORKBOOK
HIGH CONVERTING
SALES PAGE STRUCTURE
One payment of
** Save $205 + PIF Bonuses
Messaging: How to talk about your Offer so People Buy . . . . . . . . . (Value $129)
Building a hot audience with Sales Strategy . . . . . . . . . . . . . . . . . . . . . (Value $987)
Stress-free 5-figure launch strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $129)
BONUS: The monthly review Q&A call. . . . . . . . . . . . . . . . . . . . . . . . . . (Value $2664)
BONUS: Private online community to connect with others. . . . . . . . .(Value $1500)
BONUS: How to batch a month of content in one afternoon . . . . . . . (Value $497)
BONUS: Using short form video to attract new buyers . . . . . . . . . . . . (Value $497)
BONUS: Turn one caption into an multiple post, reel etc . . . . . . . . . . (Value $497)
BONUS: The secrets to viral carousels that actually sell . . . . . . . . . . (Value $497)
BONUS: Launch Planner & Launch Event Template Vault . . . . . . . . . (Value $697)
BONUS: Profitable Instagram Fundamentals . . . . . . . . . . . . . . . . . . . (Value $297)
BONUS: High Converting Checkout Page Template . . . . . . . . . . . . . (Value $297)
Hey Friends
I’m Virginia and I’m the QUEEN of high converting content that SELLS, even with a tiny audience.
In fact, I often joke: “if I wasn’t that good at selling, I’d probably be broke”
Because as I’m writing this bio, I only have just over 1,000 followers and I’m looking at over 60k for the month.
My secret?
Over 10 years of experience writing copy and selling stuff online for my own businesses and other 6- and 7-figure entrepreneurs.
My content rarely goes viral (unless that’s your goal, then we can make that happen too) but it always brings in the sales:
Whether that’s near daily DMs about 1:1 coaching…
… signing 35 people into my $222 copywriting course from ONE carousel post…
… or having a 30k, 40k, or 50k launch thanks to a series of posts (and always with less than 2k followers).
I was featured as an expert on big business outlets such as Foundr, Bossbabe, or Yahoo Finance and inside CTS I am going to share secrets to create content that brings in buyers and helps you build the business and life of your dreams.
I can’t wait to start working with you,
Xoxo Virginia
for all things content strategy
& making money in your sleep
MEET YOUR GO-TO GIRL
Frequently
Asked Questions
I’m a coach, course creator, OBM, or service business owner. Will Content That Sells work for me? Will it work for my niche?
YES, it will! Content That Sells works for anyone selling their services or information products. The strategies inside are based on psychology and how we, as humans, think and make decisions. They’ve helped coaches with very price sensitive audiences sell $5k coaching programs and they’ve taken brand new coaches from $0 to 5-figure months in less than 90 days.
Business, mindset, psychology, fitness, weight loss, life coaching, food freedom, manifestation, home schooling/education, performing arts, beauty, mom life coaching, dating, relationship, law of attraction, physical therapy, social work, career development, marketing, social media management, operations management/OBM services, virtual assistance, emotional eating, and more
The strategies inside CTS are explained on the example of Instagram content, BUT they absolutely work on any other platform and alumni have used them successfully to sell on LinkedIn, Facebook, Tiktok, email, and inside their closed FB group. Again, it’s based on how humans think, so the logic stays the same.
100% yes! The strategies are based on how the human mind works, how our instincts drive us, and how we makes decisions. This is the same across the globe and completely independent from cultural differences, upbringing, or education.
CTS students have used the strategies to produce content in many different languages and to target clients in many different countries including:
USA, France, Germany, Italy, South Korea, Australia, Nigeria, Vietnam, UK, Spain, Austria, Switzerland, Venezuela, Mexico, Sri Lanka, Canada, Brasil, Ecuador, and more
There are 4 powerful modules and several powerful exercises inside this program. You could probably binge all of CTS in a day or two, but I highly recommend you take your time and go through it lesson by lesson, watching the training multiple times while you’re creating your content for your social media anyways.
You’ll receive two emails from me, one with your Thrivecart invoice and one with your Thinkific Login. You can immediately get to work with the lessons.
The CTS method is unlike any other program I’ve ever seen and I’m FLIPPING EXCITED for you: I don’t ask you to “engage” or write DMs and I don’t give you superficial advice like “build a community” or “give value” (I’m allergic to that statement).
What I teach you is extremely pragmatic, how to create content specifically for the offers you want to sell so you can attract people who are excited to BUY those offers.
You get access to the bonuses immediately when you sign up